This is a remote position.
Fractional Chief Marketing Officer (CMO)
About Vulcury
Vulcury LLC is a venture studio and growth advisory firm that builds, incubates, and scales businesses across adiverse set of industries, while also supportingselect external growth engagements. The firm operates a centralised growth function that spans:
Internally incubated companies at varying stages of maturity
Client engagements across multiple sectors
Research- and content-driven initiatives related tofinancial markets and investment themes
While a meaningful portion of Vulcury’s current work supports manufacturers and industrial businesses through its subsidiaryTrustBridge, the broader growth mandate includestechnology-enabled services, professional services, and investment-related research and publishing efforts.
Role Overview
Vulcury is seeking aFractional Chief Marketing Officer (CMO)based in Sydney to provide senior marketing leadership across itsmulti-industry portfolio of businesses and engagements.
This role is well-suited for an experienced marketing executive who is comfortable operating acrossdifferent verticals, business models, and audience types—including B2B services, industrial and manufacturing ecosystems, andfinancial or investment-oriented content and platforms.
The Fractional CMO will work closely with aCEO based in California, collaborate with senior leaders across Vulcury’s subsidiaries, and oversee aprimarily India-based execution teamresponsible for day-to-day growth activities across channels.
This is ahands-on leadership role, requiring active involvement in strategy, prioritisation, review, and refinement—not merely high-level advisory input.
Key Responsibilities
Marketing Strategy & Leadership
Define and refine marketing strategies across multiple businesses, industries, and engagement types.
Establish clear growth priorities, sequencing, and success metrics across initiatives.
Balance near-term demand generation with longer-term brand and authority building.
Channel Oversight & Execution
Provide senior-level oversight and guidance across a broad mix of channels, including:
Paid social and digital advertising
SEO and website optimization
Content marketing and thought leadership (blogs, long-form articles, research-driven content)
Email campaigns, lifecycle marketing, and SDR-support workflows
Webinars, podcasts, and virtual events
Media creation and multi-platform distribution
These efforts may support:
Operating businesses within the Vulcury portfolio
External client growth engagements
Investment research, commentary, and financial thought leadership initiatives
Team Leadership (India-Based)
Lead and mentor a distributed marketing and growth team based primarily in India.
Translate strategic objectives into clear, executable work streams.
Ensure quality, consistency, and performance across channels and verticals.
Cross-Functional & Cross-Regional Collaboration
Interface directly with the U.S.-based CEO and senior leadership on priorities and performance.
Coordinate with product, sales, research, and operations leaders to ensure alignment.
Adapt messaging and channel strategy to different buyer types, sales cycles, and audiences.
Industry-Specific Context (As Relevant)
Support initiatives related to manufacturing, supply chain, and industrial services where applicable.
Contribute to growth and content strategies related tofinancial investments, markets, and research-driven products.
Adjust marketing approaches to suit technical, regulated, or high-trust environments.
Engagement Details
Structure:Fractional / part-time, scope-based
Location:Sydney, Australia (remote-friendly with cross-time-zone collaboration)
Travel:Occasional travel may be beneficial but is not required
Requirements
Qualifications
Required
Senior marketing leadership experience (typically 12+ years), including executive or head-of-marketing roles.
Demonstrated depth across a wide range of marketing channels, both strategic and operational.
Experience leading distributed or offshore marketing teams.
Strong executive communication skills and comfort working directly with founders and CEOs.
Ability to operate effectively across multiple industries and business models.
Preferred
Experience spanningB2B services, industrial/manufacturing, and/or financial or investment-related businesses.
Background in growth consulting, venture studios, or multi-brand portfolios.
Familiarity with research-led or content-driven growth strategies.
Experience supporting complex or multi-stakeholder sales environments.
Benefits
Why This Role
Fractional flexibility:Senior-level influence without full-time constraint.
Industry breadth:Exposure to multiple sectors, audiences, and growth challenges.
Global collaboration:Work at the intersection of U.S.-based leadership and India-based execution.
Substantive impact:Direct ownership of strategy, prioritisation, and execution quality.
Expandable scope:Opportunity to deepen or broaden engagement as Vulcury scales.